Beck Sports Construction

Branding

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DESIGN SPECS & INSPIRATION

Beck Sports constructs tennis courts, pickleball courts, basketball courts, bocce courts, shuffleboard courts, horseshoe pits, and sand volleyball courts. The different lines and geometry that makes up the courts he builds inspired me. I started working on graph paper with geometric designs that integrated all of the court concepts. I then translated them into illustrator (see below) to construct the icon for the brand. I wanted it to translate with or without the wordmark.

I have included the primary brand, color palette, mood board inspirational photos, my illustrator geometric sketches, wordmark, font sample, social media icon in color and a black version of the logo.

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