Branding • Package Design • Website Design • UI Design
DESIGN SPECS & INSPIRATION
Tenacious Lemon is a conceptual fitness company I developed to showcase my design abilities and experience. The brand, unlike other fitness brands, focuses on training and nutrition, which encourages an overall lifestyle change through instructors and classes. The user interface design is based off the Fitmetrix application being used by several different fitness companies like Gold's Gym and CycleBar to book classes online. I wanted to show what a custom version of that application might look like for a new brand.
I have included various packaging designs, a mobile home screen / login screen, t-shirt design, bag design, and the social media icon in black and white.