Hidden Springs

Branding

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DESIGN SPECS & INSPIRATION

Hidden Springs Ale Works is a brewery located in Tampa, Florida. Florida is home to several hidden springs and the blue heron frequents these springs. I used the blue from the springs and the heron for the brand. Since they had Ale Works in their name this inspired the Steampunk elements in their brand. The black and white was added for contrast between the elements.

 While the overall logo is busy, I wanted to show that it would translate to a one-color black logo. I have included the primary brand, color palette, mood board inspirational photos, font samples, social media icon (developed by the brewery at a later date) and the wordmark.

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