Hello!

 

I’m Danni Goodman, a freelance graphic designer located in Deltona, Florida. On my home page, I am featuring my current brand designs along with supporting marketing materials. This will help to give you an overall idea of how I translated these brands into website and packaging designs. 

In the branding section of my site, I have included individual brands in which I have created their primary logo, color palette, mood boards, my inspiration and other identifying brand marks. 

I am working on adding a user interface and website section to the site, so be sure to check back in a couple of months for that update.

Don’t see what you are looking for? Please let me know so that I can provide you with a sample. Thank you for visiting my site, and I look forward to helping you on your project.

 

 Demulcently Good

Branding • Package Design • Website Design

DESIGN SPECS & INSPIRATION

Demulcently Good makes homemade organic skincare products. I designed the brand using the initials and incorporated a drop in the “d” to represent what their product does: soothe and soften. This icon was also incorporated into the website navigation and the organic title design to tie in the overall brand. I am including three pages of the website design, the package design for their sugar scrub, body butter, shopping bag, and the social media icon.

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Hood’s Up Brewery

Branding • Package Design • Website Design

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DESIGN SPECS & INSPIRATION

Hood’s Up Brewery is a small-contract brewery located in Orlando, Florida. I developed the initial logo in 2010 and rebranded the logo 2018. The secondary logo is a vintage black and white sign that was inspired by cars from the 1950s. The primary logo is the featured HU. The brewery decided to use their initials for the primary logo since the brand is known in the craft beer community.

The brewery tests batch beers and are used as giveaways to receive feedback from the general public before they are brewed on a larger system, meaning the labels had to be designed with cost in mind. For the can releases, I wanted them to look like the front of a vintage car with pinstriping. The website is currently under construction but will be live within the next couple of months when official contracts have been signed.

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 Tenacious Lemon

Branding • Package Design • Website Design • UI Design

DESIGN SPECS & INSPIRATION

Tenacious Lemon is a conceptual fitness company I developed to showcase my design abilities and experience. The brand, unlike other fitness brands, focuses on training and nutrition, which encourages an overall lifestyle change through instructors and classes. The user interface design is based off the Fitmetrix application being used by several different fitness companies like Gold's Gym and CycleBar to book classes online. I wanted to show what a custom version of that application might look like for a new brand.

I have included various packaging designs, a mobile home screen / login screen, t-shirt design, bag design, and the social media icon in black and white. 

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Amy V. Smith

Branding • Package Design • Website Design

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DESIGN SPECS & INSPIRATION

Amy V. Smith helps children, teens, adults and families through individual and family counseling. She specializes in eight different practice areas that focuses on personal growth, so I designed an abstract person with their arms lifted into a tree form. I drew the trunk of the tree to replace the “i” and added eight hand-drawn leaves to the tree to represent her practice areas. It was important to this client that the logo be colorful since she is registered play therapist, focusing on children ages five and up.

I have included a letterhead, ad, business card, play therapy box and a wellness journal as part of her brand packaging. The design of the website has been approved, so I am working on getting the pages put together.

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 PitLuv Rescue

Branding • Package Design • Website Design

DESIGN SPECS & INSPIRATION

PitLuv Rescue is conceptual design that focuses on finding forever homes for  bully breeds. PitLuv Rescue is a nonprofit organization that helps to keep dogs out of kill shelters while looking for suitable forever homes. Red and purple were the colors chosen to represent the brand for love and devotion. I have included a t-shirt design, the brand design and the social media icon.

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 C. Todd Smith

Branding • Print Design • Package Design

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DESIGN SPECS & INSPIRATION

C. Todd Smith Law is located in Baldwin Park that specializes in personal injury and estate planning. The brand was developed with his name because he wants his clients to feel like they know him personally, and that they can call him by his first name. I used Avenir for the typeface because it is timeless and professional. The color scheme was inspired by a power suit; red tie and navy suit.

The featured pages below are part of an intake folder given to new clients, so they know what to expect and how their case is handled. The pages are cut down to create natural tabs between sections and to find information easily. If you click through the gallery you can see the full pages of each sheet along with the infographics that were created. I am also including other brand items and stationary.

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 Hawkins Pointe

Branding • Package Design • Website Design

DESIGN SPECS & INSPIRATION

Hawkins Pointe is a luxury park and storage area being built on 6.4 acres in Chattanooga, Tennessee. Their target market is high-end Prevost motorcoaches, hence the brand icon in the shape of motorcoach with an image of the sun setting in the Smoky Mountains. The luxury facility will have high-end air-conditioned storage, and extended and overnight parking. 

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