# LLM.txt - Website Content Structure # Generated: 2025-10-08T12:59:03.449Z # Source: https://dannigoodman.com --- ### Page: https://www.dannigoodman.com Title: Danni Goodman | creative + branding + design + development Meta Description: Discover my passion for design through my versatile portfolio in web design + development, branding, print and packaging design. Language: en Canonical URL: https://www.dannigoodman.com ## Headings Structure: H2: portfolio H2: creative + branding + design + development H1: hello! i’m
danni goodman H2: Featured Projects H2: Featured Websites H2: My Journey + More Websites H3: From Print to Pixels H3: Explore My Website Gallery H3: let's talk ## Main Content: H2: portfolio H2: creative + branding + design + development H1: hello! i’m
danni goodman H2: Featured Projects H2: Featured Websites H2: My Journey + More Websites H3: From Print to Pixels H3: Explore My Website Gallery I love designing new things everyday. My versatility in print, branding, packaging and website design is my superpower. I am excited to showcase my work that reflects my creativity as a designer and developer. A growing collection of branding, packaging, and print projects—this space highlights creative concepts that explore diverse styles and bold design solutions. From my early days in publishing to leading design projects across industries, my career has been a blend of roles. This showcases a variety of older projects and offers a broader view of my design and development clients. --- ### Page: https://www.dannigoodman.com/breweries Title: Danni Goodman | Brewery Branding & Packaging Designs Meta Description: In past projects, I have crafted logos and packaging designs for various breweries, focusing on capturing each brand's unique story. Language: en Canonical URL: https://www.dannigoodman.com/breweries ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Breweries H2: Hood’s Up Brewery H2: New West Artisan Ales H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Breweries H2: Hood’s Up Brewery H2: New West Artisan Ales In past projects, I have crafted logos and packaging designs for various breweries, focusing on capturing each brand's unique story. I am showcasing two examples along with the inspiration behind each brand. I was inspired by vintage gas station signs and cars from the 1950s for the overall brand vision. Most of this iconic imagery is in a distinct shape with bold color, simple supporting colors and chrome. It was important to be able to reduce the overall brand into something simpler, like an emblem you would see on the hood of a car. PRINT + PACKAGE DESIGN Hood’s Up Brewery's packaging design merges 1950s retro flair with contemporary craft beer culture, featuring bold typography and a vibrant color palette. Each can displays a stylized car grill, evoking the era's automotive spirit, while a repeating stripe pattern subtly represents speed and motion, enhancing the theme of classic hot rods. CONCEPTUAL BRAND EXECUTION The overall concept of New West Artisan Ales centers around their fictional location, California with a nod to the old westerns. The logo itself is a play on a simple compass. I wanted to balance the boldness of the icon and with a sans-serif which communicates the brand’s artisanal focus. Creating a minimalistic design to ensure instant recognition and lasting impact. The packaging design for New West Artisan Ales combines a striking use of color blocks and bold typography to create an eye-catching and distinct identity for each beer style. I included a 'WANTED' theme, reminiscent of an old western wanted poster but modernized. I used simple illustrations to complement the bold textual elements while maintaining a modern, handcrafted look. --- ### Page: https://www.dannigoodman.com/lets-talk Title: Danni Goodman | Let's Talk | DGoodman Studios Meta Description: I'd love to hear from you whether it’s a professional project or a casual chat, I’m just a message away. Language: en Canonical URL: https://www.dannigoodman.com/lets-talk ## Headings Structure: H1: I’d love to hear from you... H2: let's talk H2: whether it’s a professional project or a casual chat, I’m just a message away H1: I can't wait to meet you :) ## Main Content: No content extracted --- ### Page: https://www.dannigoodman.com/branding Title: Danni Goodman | DGoodman Studios | Creative Branding Services Meta Description: Branding was key in my early career, with many of my creations still in use. While I now focus on web design, branding remains a passion. Language: en Canonical URL: https://www.dannigoodman.com/branding ## Headings Structure: H2: danni goodman H2: branding H2: creative + branding + design + development H1: Personal + Company Branding H3: let's talk ## Main Content: H2: danni goodman H2: branding H2: creative + branding + design + development H1: Personal + Company Branding Branding was a huge part of my early career, these are brands that are still in use today. While my focus has broadened, into website design and development, branding holds a special place in my heart. Here is a diverse collection of some of the designs across different industries. --- ### Page: https://www.dannigoodman.com/creative Title: Danni Goodman | Creative Concepts Meta Description: Solune Beauty & Orion branding project exploring logo, packaging, and print design. A creative concept that bridges feminine radiance with masculine strength. Language: en Canonical URL: https://www.dannigoodman.com/creative ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Creative Concepts H2: Solune Beauty H3: Solune Orion H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Creative Concepts H2: Solune Beauty H3: Solune Orion This section highlights side projects that expand on brand explorations beyond client work. Solune Beauty was created to bridge the gap between two demographics through a unified identity. The name “Solune” is derived from Latin—"sol" for sun and "lune" for moon—symbolizing the celestial balance of day and night, or masculine and feminine energies. A geometric sans-serif typeface with a subtle drop replacing the “o” reinforces the brand’s modern minimalism. The primary dark-gray blue conveys calmness and trust, complemented by clean white tones for balance and clarity. PRINT + PACKAGE DESIGN The magazine spread was designed to highlight the dual positioning of Solune Beauty and its affiliate brand, Solune Orion. The Solune Beauty ad communicates radiance, softness, and self-care, featuring clean typography and a luminous aesthetic. In contrast, the Solune Orion ad presents a stronger, performance-driven identity with bold messaging. They show a cohesive brand strategy and design that can unite feminine and masculine sensibilities within a single brand family. --- ### Page: https://www.dannigoodman.com/about-me Title: Danni Goodman Visual Designer & Webflow + Website Developer Meta Description: Discover my design journey, creative hobbies, outdoor adventures, and book club brunches. Interested in connecting? Let’s make something beautiful together. Language: en Canonical URL: https://www.dannigoodman.com/about-me ## Headings Structure: H3: hello H1: i’m danni goodman H2: senior visual designer + website developer H3: 20+ H2: At Work H2: Experience H2: At Play H3: let's talk ## Main Content: H3: hello H1: i’m danni goodman H2: senior visual designer + website developer H3: 20+ H2: At Work H2: Experience H2: At Play Multimedia designer with years of experience in branding, web, digital, and print design. My recent work centers on designing and developing responsive, scalable Webflow and Squarespace websites from concept to launch. Experienced in agency, in-house publishing, and contract roles, with a passion for  client collaboration. I founded DGoodman Studios to support small to medium-sized businesses with their marketing needs, while also taking on select freelance projects across industries. I bring both design expertise and technical problem-solving to every project. I’m currently seeking freelance and contract opportunities that could grow into a full-time role in 2026—contributing to impactful projects within a collaborative agency environment. I am grateful for the progression of my career and the new clients and projects I've encountered along the way. My weekends consist of projects, like home renovations, brewing craft beer, or  occasionally refurbishing old furniture. I've recently picked up painting again, a refreshing escape from the digital world. I enjoy spending time outside. Whether it's taking leisurely walks with my adorable rescue dogs, enjoying sunny days at the beach, or indulging in a good book poolside. Once a month I enjoy meeting up with my “I don’t want to get smarter book club”, where we have a wonderful brunch and discuss our recent book. --- ### Page: https://www.dannigoodman.com/website-gallery Title: Danni Goodman | Website Gallery Meta Description: A curated selection of my past website projects, each showcasing an abbreviated description. To find out more about each project, let's talk. Language: en Canonical URL: https://www.dannigoodman.com/website-gallery ## Headings Structure: H1: danni goodman H2: websites H2: creative + branding + design + development H1: Website Gallery H2: Cannabiz Media H2: Game Plan H2: Better Health Group H2: Primary Packaging H2: Feesible H2: Lumari Tech H3: let's talk ## Main Content: H1: danni goodman H2: websites H2: creative + branding + design + development H1: Website Gallery H2: Cannabiz Media H2: Game Plan H2: Better Health Group H2: Primary Packaging H2: Feesible H2: Lumari Tech Here’s a collectionof my past website projects, each showcasing an abbreviated description on scope + goals and my role. To dive deeper into these projects or to learn more let's talk! Cannabiz Media is a leading cannabis and hemp industry intelligence platform, offering a comprehensive CRM and email marketing solution that connects businesses with licensed operators across North America. We originally designed the Cannabiz Media website and later partnered again to evolve the site design. The goal was to move to a cleaner, more strategic experience that better reflected their brand, boosted user engagement without disrupting ongoing marketing and lead generation efforts. I developed a lightweight design system to bridge the original and updated designs, supporting a smooth transition across the site. Based on insights from internal A/B testing, I redesigned key pages with a stronger visual hierarchy and brand-aligned graphics. I led Webflow development for most of the updated pages, ensuring they were fully responsive, SEO-optimized, and visually cohesive throughout. Game Plan LLC is a boutique sports investment banking and advisory firm specializing in the acquisition, sale, and financing of professional sports teams across major and minor U.S. leagues. Game Plan needed a visually distinct website that felt personal, showcased recent transactions in a compelling way, and positioned them as the go-to firm for sports team acquisitions. I created the user experience and competitor benchmarking in FigJam and shared a strategy session with the client. The visual design has sports-inspired elements like playbook “X” and “O” graphics, ticket-style transaction highlights, and personal imagery. I built a custom layout in Webflow with animations, SEO, responsive design, and how-to videos for client off-boarding. Better Health Group is a national value-based primary care organization that empowers providers to deliver personalized, prevention-focused care through its managed services and clinic networks Better Health Group needed a responsive Webflow site built from Adobe XD designs. A key goal was to highlight what sets them apart—delivering efficient, high-quality healthcare while empowering them to be able to make changes to the site moving forward. I converted designs from XD to Figma, refined UI/UX with improved navigation and CTAs. I assisted in design, graphical and content changes throughout the site, adding in interactivity for certain elements the original design didn’t have. I developed a responsive, animated site in Webflow with SEO and how-to videos for client off-boarding. Primary Packaging Resources, Novem Medical, and B-Safe are three companies in the medical device industry, specializing in custom packaging solutions, contract manufacturing, and personal protective equipment distribution. The project’s goal was to unify all three companies under one cohesive website. The website needed to communicate each company’s unique services while providing a seamless user experience across brands. I developed the website in Webflow using client-first based on designer files provided in Figma. My responsibilities included building a dual navigation system, ensuring full responsiveness, and incorporating subtle animations to create a polished experience. Feesible provides insurance coverage for HOA and condo homeowners, protecting them from unexpected special assessments and financial burdens tied to association living. Feesible needed an informative website that clearly explains their coverage options and allows users to easily apply or request a quote. I created the design in Figma to be content focused using ghosted tailored backgrounds and colorized monochromatic icons with bright purple CTAs. I developed the pages in Webflow focusing on responsive design, SEO, and how-to videos for client off-boarding. Lumari Tech is a dedicated IT company based in Atlanta, GA. They provide personalized IT solutions, cloud support, cybersecurity and more to ensure that your business stays ahead and protected in the digital landscape. Lumari Tech collaborated with me to transition their website from WordPress to Webflow. They had a clear vision for their brand's online presence, which led us to jointly selecting a Webflow template. Our shared objective was to craft a visually impressive website and improve their SEO. I sourced the isometric artwork that aligned with Lumari Tech's content and brand identity. Using Adobe Illustrator, I personalized each graphic to match their existing brand colors and incorporated their logo into the larger hero images. I integrated these tailored visuals and content into the selected Webflow template and optimized their pages with SEO. --- ### Page: https://www.dannigoodman.com/project/encompass-mental-health Title: Danni Goodman | Encompass Mental Health Website Design & Development Meta Description: A custom-designed and developed website for Encompass Mental Health, focused on accessibility, user trust, and seamless content management. Language: en Canonical URL: https://www.dannigoodman.com/project/encompass-mental-health ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Encompass Mental Health H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Encompass Mental Health H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support Encompass Mental Health in Sioux Falls offers counseling with a focus on real-life support in a judgment-free space. With over 50 years of combined experience, their team is dedicated to helping clients navigate life’s challenges and thrive. Encompass Mental Health was previously using an all-in-one website solution tailored for therapists but faced challenges with limited flexibility and slow support response times. I designed a custom 19-page website and co-developed the build, while their team managed backend migration internally. The new site empowers Encompass to independently create and update content—such as adding therapists, blog posts, and resources—without relying on external support. After I finalized the user journey, I began by creating moodboards to help Encompass visualize new design direction. I updated their color palette to meet accessibility standards while maintaining brand integrity. The goal was a warm, welcoming site that reflects their mission of providing judgment-free care, using earth tones. Another developer built the style guide and some components, while I completed the remaining design tokens and built the 19-page Webflow site. To support ongoing independence, I used Webflow variable components and created video tutorials covering CMS additions, component editing, and page creation. The final website for Encompass Mental Health is a modern, intuitive, and scalable platform that reflects the practice’s values while empowering clients to easily access support and the team to manage content independently. In my website support role for Encompass Mental Health, I was tasked with creating new components and implementing navigational updates, as well as producing training videos on how to use the prebuilt components in Webflow. --- ### Page: https://www.dannigoodman.com/project/epistemesynapsis Title: Episteme Synapsis Branding, Webflow Website + Development | Danni Goodman Meta Description: I created the Episteme Synapsis brand, designed pages in Figma, and developed a modular Webflow site to support global food and biotech innovation. Language: en Canonical URL: https://www.dannigoodman.com/project/epistemesynapsis ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: EpistemeSynapsis H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: EpistemeSynapsis H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support EpistemeSynapsis connects a global network of experts in food and biotech to accelerate research, development, and sustainable innovation. By bridging talent and groundbreaking projects, they help organizations overcome challenges and find solutions. EpistemeSynapsis needed a strong digital presence to connect experts worldwide with global solutions in the biotech and food industries. The website had to clearly communicate the company’s mission, highlight its services, and provide a scalable framework for future growth as new experts and partners come onboard. I began by creating moodboards to help EpistemeSynapsis visualize design directions and to help with the color choses for the branding. I created the brand identity from a client-provided sketch, developing a professional, modern visual system that reflects innovation and expertise. I designed and built the website in Webflow, incorporating modular components for flexible page building and easy content updates. The new site positions EpistemeSynapsis as a trusted leader at the intersection of food, biotech, and sustainability. While the website is not yet officially launched, it is designed to scale with the onboarding of team members and experts. Live Link → Coming Soon! --- ### Page: https://www.dannigoodman.com/project/newstex Title: Newstex Website Design and New Page Development | Danni Goodman Meta Description: Showcasing web design skills to create an engaging, content-driven platform for professional content syndication and audience reach. Language: en Canonical URL: https://www.dannigoodman.com/project/newstex ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Newstex H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Newstex H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support Newstex globally specializes in distributing authoritative content across fields such as business, law, and technology, syndicating news and commentary. They operate as a virtual company that serves clients across the United States and Europe. Newstex needed to enhance their online presence and migrate their website from WordPress site which had low conversion rates, and poor SEO. Our collective goal was to transition their hundreds of blogs to Webflow, create a user-friendly design and deliver a high-performing platform that would empower their content team and generate new leads. My role was to design the new website that would attract content writers in collaboration with the Newstex team. New brand colors were established and American Typewriter was incorporated to give their brand font (Proxima Nova) a classic supporting font to be used throughout the website. Website page designs along with the complex textures were created in Photoshop and the vector assets recolored and adjusted in Illustrator. Another developer handled the Wordpress migration, initial development, and SEO. The redesigned website has proven to be user-friendly. The content team can now effortlessly manage their existing articles and seamlessly add new blogs, streamlining their publishing process. Additionally, the website has been optimized for SEO, improving its visibility on search engines. I was tasked with website support, which included creating new page designs and developing those designs. In this role, I took the lead on ensuring continuous improvements and updates to enhance the site’s functionality and user experience. --- ### Page: https://www.dannigoodman.com/project/riceland-coop Title: Riceland Website Redesign & Webflow Development | Danni Goodman Meta Description: See how I co-developed Riceland’s new Webflow site—project coordination with modular tools for easy page builds post-launch for America’s largest rice cooperative. Language: en Canonical URL: https://www.dannigoodman.com/project/riceland-coop ## Headings Structure: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Riceland Coop H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support H3: let's talk ## Main Content: H2: danni goodman H2: my work H2: creative + branding + design + development H1: Riceland Coop H2: Website Showcase H3: Scope + Goals H2: My Role H3: The Result H3: Website Support Riceland is the largest miller and marketer of rice in the U.S. and a farmer-owned cooperative with a legacy spanning over 100 years. The new website needed to reflect that history while prioritizing the needs of its grower-members—making resources, tools, and cooperative updates more accessible. Riceland’s previous website had limited functionality and was managed by their app integrator, making updates difficult. They needed a modern, easy-to-edit site their internal team could manage, with tools to serve members and support live data like cash bids, weather, and seasonal updates. I partnered with Riceland, America’s largest rice cooperative, to co-develop a modern Webflow site with member-focused functionality. My role included designing modular components and new pages. I coordinated the migration, development and design tasks and on-going project communication to keep the project on track for launch. The final site is robust, responsive, and highly functional—equipped with dynamic CMS collections and page templates that empower Riceland to grow their digital presence. It successfully positions the cooperative as both a trusted agricultural partner and a forward-thinking brand. ---