Southwest Luxury Coach

Branding

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DESIGN SPECS & INSPIRATION

Southwest Luxury Coach is located in Phoenix, Arizona that sells high-end preowned luxury coaches. They wanted their brand to stick out among their competitors which trend towards gold and silver emblems. The saguaro cactus is one of the unique features of the Arizona landscape, which was incorporated into their brand, and the shape of the mountains was taken from a southwest fabric texture. I chose a modern geometric sans for the brand name.

I have included the primary brand, color palette, mood board inspirational photos, wordmark, font sample, social media icon in color, the one-color logo and icon.

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