DESIGN SPECS & INSPIRATION
Vail Valley is a landscape supply company in Wolcott, Colorado near Vail Mountain. I wanted the name to settle in between two hand drawn mountains on either side. I pulled some mountain reference photos and chose a dark gray and heather purple for the brand colors.
I have included the primary brand, color palette, mood board inspirational photos, the social media icon and wordmark. The social media icon was designed in an inverted triangle so visual it would look like the company’s initials.