Vail Valley

Branding

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DESIGN SPECS & INSPIRATION

Vail Valley is a landscape supply company in Wolcott, Colorado near Vail Mountain. I wanted the name to settle in between two hand-drawn mountains on either side. I pulled some mountain reference photos and chose a dark gray and heather purple for the brand colors. 

I have included the primary brand, color palette, mood board inspirational photos, the social media icon, wordmark and a black version of the logo. The social media icon was designed in an inverted triangle so visually it would look like the company’s initials.

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