DESIGN SPECS & INSPIRATION
Vail Valley is a landscape supply company in Wolcott, Colorado near Vail Mountain. I wanted the name to settle in between two hand-drawn mountains on either side. I pulled some mountain reference photos and chose a dark gray and heather purple for the brand colors.
I have included the primary brand, color palette, mood board inspirational photos, the social media icon, wordmark and a black version of the logo. The social media icon was designed in an inverted triangle so visually it would look like the company’s initials.