C. Todd Smith
Branding • Print Design • Package Design
DESIGN SPECS & INSPIRATION
C. Todd Smith Law is located in Baldwin Park that specializes in personal injury and estate planning. The brand was developed with his name because he wants his clients to feel like they know him personally, and that they can call him by his first name. I used Avenir for the typeface because it is timeless and professional. The color scheme was inspired by a power suit; red tie and navy suit.
The featured pages below are part of an intake folder given to new clients, so they know what to expect and how their case is handled. The pages are cut down to create natural tabs between sections and to find information easily. If you click through the gallery you can see the full pages of each sheet along with the infographics that were created. I am also including other brand items and stationary.