Led a strategic platform pivot to better align with the client’s operational needs. By migrating from Webflow to Squarespace, I provided a more cost-effective management system ensuring the site is ready for future growth.

Partnered with the Zearn Implementation team to design the teacher-facing portal. I worked with their in-house designer on their Math website developing one-off pages in Webflow to match their complex design system and spacing.

Scaled a national healthcare platform by converting XD designs into Figma and then into a responsive, high-performance Webflow site. Enhanced navigation, made design adjustments as needed and added animations.

Transformed a boutique banking site into a sports-inspired digital portfolio. I integrated "playbook" aesthetics and a custom ticket transaction CMS to position the firm as a leader in professional sports acquisitions.

Designed a content-first experience focused on clarity and conversion. Used tailored monochromatic iconography and high-contrast CTAs to simplify complex insurance coverage for homeowners.

Managed a comprehensive site audit and one page SEO integration for this high-end real estate portfolio. I optimized complex page hierarchies, adjusted page visuals and added local SEO to pages and images.