danni goodman

my work

creative + branding + design + development

Riceland Coop

Project Coordination
Co-Development
One Off Page Designs

COMPANY BACKGROUND

Riceland is the largest miller and marketer of rice in the U.S. and a farmer-owned cooperative with a legacy spanning over 100 years. The new website needed to reflect that history while prioritizing the needs of its grower-members, making resources, tools, and cooperative updates more accessible.

PAGES LEFT TO RIGHT: MEET THE MEMBER, HOME AND MEMBER RESOURCES

Website Showcase

Scope + Goals

Riceland’s previous website had limited functionality and was managed by their app integrator, making updates difficult. They needed a modern, easy-to-edit site their internal team could manage, with tools to serve members and support live data like cash bids, weather, and seasonal updates.

Figma snapshot of headings, body copy and colors.
Establishing the visual foundation through typography and color styles built in Figma for brand consistency across the site.

My Role

Figma
Webflow

The final site is robust, responsive, and highly functional, and equipped with dynamic CMS collections and page templates that empower Riceland to grow their digital presence. It successfully positions the cooperative as both a trusted agricultural partner and a forward-thinking brand.

The Result

The final site is robust, responsive, and highly functional, and equipped with dynamic CMS collections and page templates that empower Riceland to grow their digital presence. It successfully positions the cooperative as both a trusted agricultural partner and a forward-thinking brand.

let's talk
Figma snapshots of modular components.
modular components and sections that are used to streamlinE webflow development
A Figma snapshot of some of the section components built throughout the website.
full section components in Figma to translate seamlessly into Webflow.
live website

Website Support

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