Riceland Coop
COMPANY BACKGROUND
Riceland is the largest miller and marketer of rice in the U.S. and a farmer-owned cooperative with a legacy spanning over 100 years. The new website needed to reflect that history while prioritizing the needs of its grower-members, making resources, tools, and cooperative updates more accessible.
Website Showcase
Scope + Goals
Riceland’s previous website had limited functionality and was managed by their app integrator, making updates difficult. They needed a modern, easy-to-edit site their internal team could manage, with tools to serve members and support live data like cash bids, weather, and seasonal updates.
My Role
When I stepped in as project manager for Riceland, the website had been stalled in the design phase for over a year. I took charge of project coordination, realigned timelines, and co-developed the site in Webflow to meet new launch goals. My work included designing modular components, creating new pages, and managing the migration and development process. Through consistent communication and collaboration, the project was brought back on track and successfully launched just four months later, on August 25th.
The Result
The final site is robust, responsive, and highly functional, and equipped with dynamic CMS collections and page templates that empower Riceland to grow their digital presence. It successfully positions the cooperative as both a trusted agricultural partner and a forward-thinking brand.
Website Support
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