Creative Concepts
This section highlights side projects that expand on brand explorations beyond client work, with new designs added bi-weekly.
Solune Beauty
BRAND EXECUTION
Solune Beauty was created to bridge the gap between two demographics through a unified identity. The name “Solune” is derived from Latin—"sol" for sun and "lune" for moon—symbolizing the celestial balance of day and night, or masculine and feminine energies. A geometric sans-serif typeface with a subtle drop replacing the “o” reinforces the brand’s modern minimalism. The primary dark-gray blue conveys calmness and trust, complemented by clean white tones for balance and clarity.
Solune Orion
The magazine spread was designed to highlight the dual positioning of Solune Beauty and its affiliate brand, Solune Orion. The Solune Beauty ad communicates radiance, softness, and self-care, featuring clean typography and a luminous aesthetic. In contrast, the Solune Orion ad presents a stronger, performance-driven identity with bold messaging. They show a cohesive brand strategy and design that can unite feminine and masculine sensibilities within a single brand family.
