Encompass Mental Health
COMPANY BACKGROUND
Encompass Mental Health in Sioux Falls offers counseling with a focus on real-life support in a judgment-free space. With over 50 years of combined experience, their team is dedicated to helping clients navigate life’s challenges and thrive.
Website Showcase
User Audit + Benchmarking
I audited their existing content and mapped user flows to identify opportunities to improve clarity and engagement, with a focus on content structure and clear calls-to-action.
Key Findings:
• No clear value proposition on the homepage; too many steps to book an appointment.
• No streamlined options for returning patients.
• Engagement relied heavily on booking a call—no alternatives like email or chat.
Recommended Improvements:
• Expand homepage content with experience stats, all the therapist bios, adding areas of expertise, and a video introducing the practice to build trust and connection.
• "Inquire About Counseling” form for low-commitment leads.
• Include a live chat option for real-time support.
Scope + Goals
Encompass Mental Health was previously using an all-in-one website solution tailored for therapists but faced challenges with limited flexibility and slow support response times. They partnered with Belt Creative to design and develop a custom 19-page website while they internally did the heavy lifting on their migration backend organization. A key goal was to ensure the new site empowered Encompass to independently create and update content—such as adding therapists, blog posts, and resources—without relying on external support.
My Role
I began by creating moodboards to help Encompass visualize new design directions and updated their color palette to meet accessibility standards while maintaining brand integrity. The goal was a warm, welcoming site that reflects their mission of providing judgment-free care, using earth tones. Development was a team effort—Nick built the style guide and some components, while I completed the remaining design tokens and built the 19-page Webflow site. To support ongoing independence, I used Webflow variable components and created video tutorials covering CMS additions, component editing, and page creation.
The Result
The final website for Encompass Mental Health is a modern, intuitive, and scalable platform that reflects the practice’s values while empowering clients to easily access support and the team to manage content independently.
