Amy V. Smith

Branding • Package Design • Website Design



Amy V. Smith helps children, teens, adults and families through individual and family counseling. She specializes in 8 different practice areas. She focuses on personal growth so I designed an abstract person with their arms lifted into a tree form. I drew the trunk of the tree to replace the “i” and added 8 hand-drawn leaves to the tree to represent her practice areas. It was important that her logo be colorful as she is registered play therapist focusing on children ages 5 and up.

I have included a letterhead, ad, business card, play therapy box and a wellness journal as part of her brand packaging. The design of the website has been approved, I am working on getting the pages put together.