Amy V. Smith

Branding • Package Design • Website Design



Amy V. Smith helps children, teens, adults and families through individual and family counseling. She specializes in eight different practice areas that focuses on personal growth, so I designed an abstract person with their arms lifted into a tree form. I drew the trunk of the tree to replace the “i” and added eight hand-drawn leaves to the tree to represent her practice areas. It was important to this client that the logo be colorful since she is registered play therapist, focusing on children ages five and up.

I have included a letterhead, ad, business card, play therapy box and a wellness journal as part of her brand packaging. The design of the website has been approved, so I am working on getting the pages put together.