ShutterUp and Focus

Branding

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DESIGN SPECS & INSPIRATION

ShutterUp and Focus offers website design, content management and photography based out of St. Petersburg, Florida. ShutterUp and Focus’s vision for their brand was a futuristic logo design with a Rolle Flex camera. I drew the camera in Adobe Illustrator and added some steampunk elements in the camera and around the brand itself for a futuristic look. SUF was no longer focusing on just photography but other technology aspects of her business.

I have included the primary brand, color palette, mood board inspirational photos, font samples, wordmark and social media icons in full color and one color.  While the overall logo is busy, I wanted to show that it would translate to a one-color black logo.

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