ShutterUp and Focus




ShutterUp and Focus is a website design, content management and photography based out of St. Petersburg, Florida. Shelley’s vision for her brand was a futuristic logo design with a Rolle Flex camera. I created several design proofs of the camera in illustrator and added some Steampunk elements in the camera and around the brand itself for a futuristic look. She was no longer focusing just photography but other technology aspects of her business.

 While the overall logo is busy, I wanted to show that it would translate to a one-color black logo. I have included the primary brand, color palette, mood board inspirational photos, font samples, wordmark and social media icons in full color and one color.