danni goodman

branding

creative + branding + design + development

Personal + Company Branding

Logo Design
LOGOS IN USE TODAY

Branding was a huge part of my early career, these are brands that are still in use today. While my focus has broadened, into website design and development, branding holds a special place in my heart. Here is a diverse collection of some of the designs across different industries.


Inspired by Amy's specialization in eight different practice areas, the personalized brand took shape with an abstract representation of a person transformed into the trunk of a tree. Eight hand-drawn leaves symbolize her main practice areas.

Amy V. Smith

Mental Health Counselor • Orlando, Florida
Inspired by Amy's specialization in eight different practice areas, the personalized brand took shape with an abstract representation of a person transformed into the trunk of a tree. Eight hand-drawn leaves symbolize her main practice areas.
Developed a clean, modern typographic logo that balances professionalism with approachability. The bold sans-serif typeface conveys stability and trust, while the box serves as an abstract umbrella representing Pontell’s wide range of insurance coverage.

Pontell Insurance

Insurance Policies • Ovideo, Florida
Developed a clean, modern typographic logo that balances professionalism with approachability. The bold sans-serif typeface conveys stability and trust, while the box serves as an abstract umbrella representing Pontell’s wide range of insurance coverage.
Florida is home to several hidden springs and the blue heron frequents these springs. I used the blue from the springs and the heron for the brand. Since they had Ale Works in their name, this inspired the Steampunk elements.

Hidden Springs Ale Works

Brewery • Tampa, Florida
Florida is home to several hidden springs and the blue heron frequents these springs. I used the blue from the springs and the heron for the brand. Since they had Ale Works in their name, this inspired the Steampunk elements.
Situated in Vail Valley, the brand name rests between hand-drawn mountains, complemented by a refined palette of dark gray and heather purple inspired by the natural landscape.

Vail Valley

Landscaping Supply • Wolcott, Colorado
Situated in Vail Valley, the brand name rests between hand-drawn mountains, complemented by a refined palette of dark gray and heather purple inspired by the natural landscape.
Nancy creates handcrafted stuffed toys. The logo reflects the brand's creativity, with scissors symbolizing craftsmanship and hand-drawn flowers resembling thread, representing attention to detail and artistry.

Little Stuffed by Nancy

Handmade Stuffed Animals • Sanford, Florida
Nancy creates handcrafted stuffed toys. The logo reflects the brand's creativity, with scissors symbolizing craftsmanship and hand-drawn flowers resembling thread, representing attention to detail and artistry.
C. Todd Smith's brand focuses on approachability by using his name to foster a personal connection. Avenir was chosen for its timeless professionalism. The color scheme is inspired by a navy suit and red tie which conveys authority.

C. Todd Smith Law

Personal Injury Attorney • Orlando, Florida*
C. Todd Smith's brand focuses on approachability by using his name to foster a personal connection. Avenir was chosen for its timeless professionalism. The color scheme is inspired by a navy suit and red tie which conveys authority.
Hawkins Pointe is a luxury park and storage facility in Chattanooga, Tennessee. They cater to high-end Prevost motorcoaches, hence the brand icon in the shape of motorcoach with an image of the sun setting in the Smoky Mountains.

Hawkins Pointe

RV Park and Storage • Rossville, Georgia
Hawkins Pointe is a luxury park and storage facility in Chattanooga, Tennessee. They cater to high-end Prevost motorcoaches, hence the brand icon in the shape of motorcoach with an image of the sun setting in the Smoky Mountains.
Collin Belt is founder of Belt Creative. I was inspired by that logo to create his personal brand. The "b" was softened for an approachable feel, while the "c" was integrated above, rotated and clipped to resemble a rising sun to symbolize energy and growth.

Collin Belt

Digital Marketing Strategist • St. Petersburg, Florida
Collin Belt is founder of Belt Creative. I was inspired by that logo to create his personal brand. The "b" was softened for an approachable feel, while the "c" was integrated above, rotated and clipped to resemble a rising sun to symbolize energy and growth.