The Other Guys
Social Media Club
DESIGN SPECS & INSPIRATION
The Other Guys was developed for a closed social media group that has select whiskey barrel picks. The logo was inspired by cigar wrappers and the Glencairn whisky glass. The idea is that when this label is printed, it will wrap around the back of the bottle and create a single image of the whiskey glass. I picked a nontraditional font for the name to give this label more of a modern approach.
I have included the primary brand, with the label wrapped, color palette, mood board inspirational photos, the social media icon, wordmark, the alternate social media icon and a black and white version of the logo.