portfolio

creative + branding + design + development

hello! i’m

danni goodman

I’m a visual designer with experience in branding, website design and development, and digital and print design. I’m passionate about creating clean, meaningful work. Collaboration is at the heart of everything I do; it’s what shapes early concepts into purposeful, high-value results.

Thanks for stopping by, I'm glad you're here :)

Featured Projects

I use this space to explore how existing or imagined brands can grow into new markets and sometimes, it’s simply a place to create for the joy of design. Each concept allows me to experiment with storytelling, visual identity, and strategy outside the boundaries of client work.

Creative Concepts
Branding board for Hidden Springs Ale Works with an AI rendering for inspo.
Solune Collective was inspired by a brand I use and love, Dermalogica. Their marketing focuses primarily on women, but what about men? I wanted to bridge that gap through a unified identity.
Branding
Packaging Design
Print Design
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Breweries
Lineup of craft beer cans featuring unique designs and names like Lead Sled, Wiggle Juice, and Racing 4 Pinks.
A space for creative exploration, where design meets passion. Each concept reimagines familiar worlds through storytelling and craft, created simply for the joy of design.
Branding
Packaging Design
Print Design
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Featured Websites

Over the past five years, I’ve specialized in designing and developing websites in Squarespace and Webflow, integrating strategic brand thinking into every project. These featured selections highlight my ability to guide full website lifecycles, from research and UX strategy to design and launch.

Encompass Mental Health
User Audit + Benchmarking
Website Design
Website Development
My role for Encompass Mental Health includes: user flows, competitor benchmarking, and visual direction to align with the practice’s mission. I developed the website in Webflow modular components, so the client could easily build pages after launch.
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Guardian Due Diligence Growth Program page featuring Elliott and pricing.Figma snapshot of headings, body copy and colors.
Riceland Coop
Project Coordination
Co-Development
One Off Page Designs
When I took over as the project manager in April, the website had been stuck in the design phase. I got the project back on track while co-developing the site to make sure the site launched within the new deadline constraints.
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Guardian Due Diligence Growth Program page featuring Elliott and pricing.Figma snapshot of headings, body copy and colors.

Blending Experience with Creativity

A look at my journey as a designer and the diverse websites I’ve brought to life.
Danielle Goodman showcasing design elements from various software programs with "my design journey".

Designing with Purpose

My career has been a constant evolution, from building strong visual foundations in branding and publishing to crafting digital experiences. Each project is an opportunity to collaborate and create something meaningful.

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Feesible home page design with supporting page designs.

Website Work Exploration

Beyond my featured work, this gallery reflects variety that spans industries, aesthetics, and creative challenges. Every project is an opportunity to explore new ideas while keeping designs purposeful.

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