Hello!

 

I’m Danni Goodman, a Graphic Designer located in Deltona, Florida. Scroll down to see my featured projects. There are more projects in my creative section, where I feature more brand designs along with supporting marketing materials. This will help to give you an overall idea of how I translated these brands into website and packaging designs. 

In the branding section of my site, I feature some of my current designs, along with past designs that are still in use today. I have included individual brands in which I have created their primary logo, color palette, mood boards, my inspiration and other identifying brand marks.

Don’t see what you are looking for? Please let me know so that I can provide you with a sample. Thank you for visiting my site.

 

Demulcently Good

Website Design • Packaging • Branding

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Demulcently Good makes homemade organic skincare products. I designed the brand using the initials and incorporated a drop in the “d” to represent what their product does: soothe and soften. The the organic title design was created to tie into the overall brand.


 Tenacious Lemon

Website Design • UI Design • Packaging • Branding

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DESIGN SPECS & INSPIRATION

Tenacious Lemon is a conceptual fitness company I developed to showcase my ability adjust an existing application into a custom design. This fitness brand focuses on training and nutrition, which encourages an overall lifestyle change through instructors and classes. The user interface design is based off the Fitmetrix application being used by several different fitness companies like Gold's Gym and CycleBar to book classes online.


New West Artisan Ales

Branding • Packaging

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DESIGN SPECS & INSPIRATION

The concept of New West Artisan Ales centers around a modern day wanted poster with simple hand drawn elements and color adjustments for each beer style. The logo itself is a play on a simple compass. Black and white was used for the primary brand for versatility and to reinforce "artisan" in the name. 


Amy V. Smith

Branding • Print Design • Packaging • Website Design

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DESIGN SPECS & INSPIRATION

Amy V. Smith helps children, teens, adults and families through individual and family counseling. She specializes in eight different practice areas that focuses on personal growth, so I designed an abstract person with their arms lifted into a tree form. I drew the trunk of the tree to replace the “i” and added eight hand-drawn leaves to the tree to represent her practice areas. It was important to this client that the logo be colorful since she is registered play therapist, focusing on children ages five and up. Please click on the website image to view the live site.


DGOODMAN STUDIOS OTHER CREATIVE PROJECTS

| Hood's Up Brewery | C. Todd Smith | Zoetic Trek Adventures | Turning Point Rescue | Hawkins Pointe |