Hood’s Up Brewery

Branding • Package Design • Website Design

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DESIGN SPECS & INSPIRATION

Hood’s Up Brewery is a small contract brewery located in Orlando, Florida. I developed the initial logo in 2010, and re-branded the logo 2018. The secondary logo is a vintage black and white sign that was inspired by cars from the 1950’s. The primary logo is the featured HU. The brewery decided to use their initials for the primary logo moving forward as the brand is know in the craft beer community.

The breweries test batch beers are giveaways and are used to get feedback from the general public before they are brewed on a larger system. They had to be designed with cost in mind. For the can releases, I wanted them to look like the front a vintage car with pin striping. The website is currently under construction but will be live within the next couple of months when official contracts have been signed.

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